In case you didn't see it, check out a commentary written by our founder, Ed Chambliss, in the October 17th issue of Marketing Insider. https://www.mediapost.com/publications/article/342111/marketers-must-seize-business-roundtables-invitat.html Thanks to MediaPost for sharing our thoughts!
“Run it by marketing” – No One, Ever
Successful business people take calculated risks. But they don't take them without talking to experts - trusted associates who specialize in areas that the business person doesn't know as much about. So, it's not surprising that CEOs and other senior executives often say "run it by legal" or "run it by finance." They know that …
The invitation we’ve been waiting for.
Today's announcement by the Business Roundtable (a collection of almost 200 CEOs from major American corporations) is a bellwether event for the marketing community. After over 40 years of pursuing the philosophy of "shareholder primacy" (where shareholders were the only stakeholder that mattered, and maximizing share price was the only goal that mattered), businesses are …
